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Course Criteria
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3.00 Credits
The principles of professional salesmanship and their practical application in the marketing mix. Actual sales presentations by students are included. Offered fall and winter semesters. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
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3.00 Credits
Introduction to retailing with emphasis on profit elements, pricing and merchandising policies, inventory, and merchandise control. Offered fall and winter semesters. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
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3.00 Credits
A managerial analysis and examination of the nonpersonal demand generating element of the firm's marketing efforts. Includes study of communication theory; advertising; market, audience, and target segmentation and selection; media analysis; public relations; publicity; and most other nonpersonal communications activities. These elements are strongly related to personal selling in the private sector firm. Offered fall and winter semesters. Prerequisite: Admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisite: Admitted to Seidman College of Business or by permit.
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3.00 Credits
Emphasizes global marketing decision-making from the manager's point of view. Examines how successful international companies, both large and small, decide which goods and services to market in specific parts of the world. Evaluates the strategies and tactics necessary for multinational marketing success. Part of the Globalization Issue. Offered fall and winter semesters. Prerequisites: Admitted to Seidman College of Business or by permit, and junior standing.
Prerequisite:
Prerequisites: Admitted to Seidman College of Business or by permit, and junior standing.
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3.00 Credits
Introduction to the strategic use of digital tools for marketing goods and services across a range of categories. How digital media is used to increase effectiveness, efficiency, and competitiveness. Specific areas of focus include market and marketing research, competitive monitoring, customer service, new product testing, and internal and external communications. Offered fall semester. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
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3.00 Credits
An examination of the unique marketing strategies within the sporting industry. The course will explore these strategies from a variety of stakeholder perspectives. This course places special emphasis on the local sporting scene, which will include group and individual projects, case studies, and field trips. Prerequisite: Admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisite: Admitted to Seidman College of Business or by permit.
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3.00 Credits
Explores the use of geographic information systems (GIS) technology in economic and business decision-making, including market area analysis, geodemographic segmentation, site selection, routing, customer profiling, sales territory management, and location strategies. Emphasis on hands-on activities. Problem-based learning approach. Part of the Information, Innovation, or Technology Issue. Cross-listed with GPY 365. Prerequisites: Junior standing and admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisites: Junior standing and admitted to Seidman College of Business or by permit.
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3.00 Credits
Focused on learning about and improving individual and team creativity in the workplace. Factors that encourage and discourage creativity, including the work environment and employee attitudes, are also examined. Exploration of the Design Thinking Model is used to highlight the understanding of the role of creativity in marketing innovation processes. Offered fall and winter semesters. Prerequisite: Admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisite: Admitted to Seidman College of Business or by permit.
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3.00 Credits
This course teaches students how to develop a successful new product or service. Student teams experience the whole process involved in bringing a new product from idea to launch. Emphasis is on the application of fundamental marketing and entrepreneurial principles required to achieve continuous innovation and sustainable competitive advantage. Offered fall and winter semesters. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
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3.00 Credits
A discussion of ethical literature relating to business problems. Emphasis will be placed on the practical introduction to normative and behavioral ethics. This course relates ethical principles to issues faced by marketing professionals in fields such as advertising, sales, retailing, supply chain and marketing strategy. Prerequisite: Admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisite: Admitted to Seidman College of Business or by permit.
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