MKT 375 - Marketing Ethics

Institution:

Grand Valley State University

Subject:

Description:

A discussion of ethical literature relating to business problems. Emphasis will be placed on the practical introduction to normative and behavioral ethics. This course relates ethical principles to issues faced by marketing professionals in fields such as advertising, sales, retailing, supply chain and marketing strategy. Prerequisite: Admitted to Seidman College of Business or by permit.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: Admitted to Seidman College of Business or by permit.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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