MKT 370 - New Product Development

Institution:

Grand Valley State University

Subject:

Description:

This course teaches students how to develop a successful new product or service. Student teams experience the whole process involved in bringing a new product from idea to launch. Emphasis is on the application of fundamental marketing and entrepreneurial principles required to achieve continuous innovation and sustainable competitive advantage. Offered fall and winter semesters. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

May have started spring/summer 2007 or earlier.

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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