MKT 358 - Advertising and Marketing Communications

Institution:

Grand Valley State University

Subject:

Description:

A managerial analysis and examination of the nonpersonal demand generating element of the firm's marketing efforts. Includes study of communication theory; advertising; market, audience, and target segmentation and selection; media analysis; public relations; publicity; and most other nonpersonal communications activities. These elements are strongly related to personal selling in the private sector firm. Offered fall and winter semesters. Prerequisite: Admitted to Seidman College of Business or by permit.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: Admitted to Seidman College of Business or by permit.

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

May have started spring/summer 2007 or earlier.

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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