MKT 365 - GIS for Economic and Business Decision-Making

Institution:

Grand Valley State University

Subject:

Description:

Explores the use of geographic information systems (GIS) technology in economic and business decision-making, including market area analysis, geodemographic segmentation, site selection, routing, customer profiling, sales territory management, and location strategies. Emphasis on hands-on activities. Problem-based learning approach. Part of the Information, Innovation, or Technology Issue. Cross-listed with GPY 365. Prerequisites: Junior standing and admitted to Seidman College of Business or by permit.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisites: Junior standing and admitted to Seidman College of Business or by permit.

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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