MKT 361 - Sports Marketing

Institution:

Grand Valley State University

Subject:

Description:

An examination of the unique marketing strategies within the sporting industry. The course will explore these strategies from a variety of stakeholder perspectives. This course places special emphasis on the local sporting scene, which will include group and individual projects, case studies, and field trips. Prerequisite: Admitted to Seidman College of Business or by permit.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: Admitted to Seidman College of Business or by permit.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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