MKT 369 - Creativity in Marketing Innovation

Institution:

Grand Valley State University

Subject:

Description:

Focused on learning about and improving individual and team creativity in the workplace. Factors that encourage and discourage creativity, including the work environment and employee attitudes, are also examined. Exploration of the Design Thinking Model is used to highlight the understanding of the role of creativity in marketing innovation processes. Offered fall and winter semesters. Prerequisite: Admitted to Seidman College of Business or by permit.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: Admitted to Seidman College of Business or by permit.

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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