MKT 359 - Multinational Marketing

Institution:

Grand Valley State University

Subject:

Description:

Emphasizes global marketing decision-making from the manager's point of view. Examines how successful international companies, both large and small, decide which goods and services to market in specific parts of the world. Evaluates the strategies and tactics necessary for multinational marketing success. Part of the Globalization Issue. Offered fall and winter semesters. Prerequisites: Admitted to Seidman College of Business or by permit, and junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisites: Admitted to Seidman College of Business or by permit, and junior standing.

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

May have started spring/summer 2007 or earlier.

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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