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MKT G280: Marketing Analysis for Technology Based Products and Services
3.00 Credits
Northeastern University
Discusses how to analyze complex markets and competitive factors as the basis for marketing planning. Offers students the opportunity to learn to evaluate market trends, to segment markets, to understand the buyer behavior and the buying process, to familiarize themselves with competitive positioning and differentiation, to predict probable competitive response, and to manage channel reactions to new marketing initiatives.
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MKT G280 - Marketing Analysis for Technology Based Products and Services
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MKT G281: Creating and Sustaining Value for the Customer
3.00 Credits
Northeastern University
Focuses on implementation and control of the marketing function for both large and small firms. Having learned market analysis basics in MKT G280, students translate that understanding into the development of new products, integrative communication systems, all-channel strategies, relationship selling programs, and pricing tactics for emerging and existing products.
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MKT G281 - Creating and Sustaining Value for the Customer
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MKT G282: Digital Marketing
3.00 Credits
Northeastern University
Explores how technology affects the marketing of goods and services. Emphasizes learning how to deliver value to the customer using technology. Explores marketing strategies in this age of technology and what firms need to do to be effective in the twenty-first century. Students analyze and evaluate issues facing firms that wish to compete amid continuous technological innovation, global competition, and rapidly changing dynamics. Examines factors that impede and accelerate the adoption and diffusion of innovations in the marketplace. Examines how the Internet has affected product, pricing, distribution, and communication strategies for goods and services. Also examines new trends such as mobile marketing. Encourages students to explore ethical concerns such as privacy and security issues and the role of trust in digital marketing.
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MKT G282 - Digital Marketing
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MKT G290: Discovering Opportunities in Product and Service Marketing
2.00 Credits
Northeastern University
Provides basic marketing vocabulary and familiarity with marketing institutions and their behavior. Introduces conceptual schemes and models (quantitative and behavioral) for analyzing marketing problems. Develops students' ability to understand and solve complex business problems that involve the creation, distribution, and sale of goods and services that satisfy customer needs.
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MKT G290 - Discovering Opportunities in Product and Service Marketing
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MKT G291: E-Business/Electronic Marketing
2.00 Credits
Northeastern University
Explores current issues in electronic marketing/e-business. Examines the Internet as a technology that has profoundly affected marketing in recent years. Topics include the rise and fall of dot-coms and continuing Internet activities beyond the bursting of the dot-com bubble. Also presents theoretical frameworks for the understanding of the adoption and diffusion of innovation.
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MKT G291 - E-Business/Electronic Marketing
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MKT G292: New Product and Services Development
2.00 Credits
Northeastern University
Develops an understanding of the issues involved in organzing for effective new-product development and what managers need to know, practice, and keep in mind when developing products and services. Discusses the implications of taking different organizing options and judging their effectiveness.
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MKT G292 - New Product and Services Development
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MKT G293: Formulating Winning Marketing Strategies
2.00 Credits
Northeastern University
Continues training in the marketing planning process, with a special concentration on elements of marketing strategy that create and sustain value for customers, such as product, pricing, distribution, advertising, and field selling. Focuses on analyzing complex marketing situations and developing marketing plans to address them.
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MKT G293 - Formulating Winning Marketing Strategies
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MKT G401: Directed Study
1.00 Credits
Northeastern University
Offers independent work under the direction of members of the department on chosen topics.
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MKT G401 - Directed Study
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MKT G402: Directed Study
2.00 Credits
Northeastern University
Offers independent work under the direction of members of the department on chosen topics.
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MKT G402 - Directed Study
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MKT G403: Directed Study
3.00 Credits
Northeastern University
Offers independent work under the direction of members of the department on chosen topics.
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MKT G403 - Directed Study
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