MKT G290 - Discovering Opportunities in Product and Service Marketing

Institution:

Northeastern University

Subject:

Description:

Provides basic marketing vocabulary and familiarity with marketing institutions and their behavior. Introduces conceptual schemes and models (quantitative and behavioral) for analyzing marketing problems. Develops students' ability to understand and solve complex business problems that involve the creation, distribution, and sale of goods and services that satisfy customer needs.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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