MKT G293 - Formulating Winning Marketing Strategies

Institution:

Northeastern University

Subject:

Description:

Continues training in the marketing planning process, with a special concentration on elements of marketing strategy that create and sustain value for customers, such as product, pricing, distribution, advertising, and field selling. Focuses on analyzing complex marketing situations and developing marketing plans to address them.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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