MKT G282 - Digital Marketing

Institution:

Northeastern University

Subject:

Description:

Explores how technology affects the marketing of goods and services. Emphasizes learning how to deliver value to the customer using technology. Explores marketing strategies in this age of technology and what firms need to do to be effective in the twenty-first century. Students analyze and evaluate issues facing firms that wish to compete amid continuous technological innovation, global competition, and rapidly changing dynamics. Examines factors that impede and accelerate the adoption and diffusion of innovations in the marketplace. Examines how the Internet has affected product, pricing, distribution, and communication strategies for goods and services. Also examines new trends such as mobile marketing. Encourages students to explore ethical concerns such as privacy and security issues and the role of trust in digital marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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