MKT G280 - Marketing Analysis for Technology Based Products and Services

Institution:

Northeastern University

Subject:

Description:

Discusses how to analyze complex markets and competitive factors as the basis for marketing planning. Offers students the opportunity to learn to evaluate market trends, to segment markets, to understand the buyer behavior and the buying process, to familiarize themselves with competitive positioning and differentiation, to predict probable competitive response, and to manage channel reactions to new marketing initiatives.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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