MKT G291 - E-Business/Electronic Marketing

Institution:

Northeastern University

Subject:

Description:

Explores current issues in electronic marketing/e-business. Examines the Internet as a technology that has profoundly affected marketing in recent years. Topics include the rise and fall of dot-coms and continuing Internet activities beyond the bursting of the dot-com bubble. Also presents theoretical frameworks for the understanding of the adoption and diffusion of innovation.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.