MKT G292 - New Product and Services Development

Institution:

Northeastern University

Subject:

Description:

Develops an understanding of the issues involved in organzing for effective new-product development and what managers need to know, practice, and keep in mind when developing products and services. Discusses the implications of taking different organizing options and judging their effectiveness.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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