MKT G281 - Creating and Sustaining Value for the Customer

Institution:

Northeastern University

Subject:

Description:

Focuses on implementation and control of the marketing function for both large and small firms. Having learned market analysis basics in MKT G280, students translate that understanding into the development of new products, integrative communication systems, all-channel strategies, relationship selling programs, and pricing tactics for emerging and existing products.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northeastern.edu

Phone Number:

(617) 373-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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