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  • MKTG 5260: Applied Multivariate Methods for Marketing Decision Making

    3.00 Credits
    University of North Texas

    5260. Applied Multivariate Methods for Marketing Decision Making. 3 hours. Develop a better understanding of the relevance of multivariate techniques such as multiple regression, discriminant, factor, cluster, logistics regression, conjoint analysis, etc. to marketing problems. Using a hands-on, applications, managerial orientation, the course emphasizes appropriate statistical and presentation software and packages that enhance correct application, interpretation and presentation of each technique. Prerequisite(s): MKTG 5250 and MSCI 5180 or consent of department.
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  • MKTG 5400: Product Planning and Brand Management

    3.00 Credits
    University of North Texas

    5400. Product Planning and Brand Management. 3 hours. This course concentrates on the issues related to product / brand management, an important marketing function, Topics covered will include integration of the function within the organization; portfolio management, environmental scanning, identification and creation of value (not just a product) to offer to customers; budgeting, planning and control issues. Within these broad groupings, some of the specific areas discussed will be research, data management and analyses for planning and decision making, decisions in the areas of product / service offering, pricing, promotions management (advertising, sales promotion, personal selling and publicity), distributions (all aspects of it), ethics, and global implications among others. Prerequisite(s) : MKTG 5150.
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  • MKTG 5450: New Product Development

    3.00 Credits
    University of North Texas

    5450. New Product Development. 3 hours. This course concentrates on the issues related to new product development. It includes topics such as : the new product development process, identification and creation value (not just a product) to offer to customers; budgeting, planning and control issues. Within these broad groupings, some of the specific areas discussed will be research, data management and analyses for planning and decision making in the areas of new product / service offering, pricing, promotions management (advertising, sales promotion, personal selling and publicity), distribution (all aspects of it), ethics and global implications among others. Prerequisite(s) : MKTG 5150.
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  • MKTG 5550: Decision Making in Global Markets

    3.00 Credits
    University of North Texas

    5550. Decision Making in Global Markets. 3 hours. The first half of the 21st century will be characterized by significant shifts in the manufacturing, distribution and consumption of products and services. As transitional and emerging economies mature, foreign entry, local marketing and global management become compelling issues in the design and implementation of marketing strategies. Emphasis on the rapidly changing nature of global markets and implications for the desirability and potential profitability of these markets. Significant sources of threats and opportunities, along with those internal resources of a firm necessary for coping with these opportunities and threats will form the core material of the course. Particular emphasis will be given to the market entry and expansion strategies available to multi-national and global marketers. Prerequisite(s): MKTG 5150.
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  • MKTG 5600: Emerging Issues in Strategic Marketing

    3.00 Credits
    University of North Texas

    5600. Emerging Issues in Strategic Marketing. 3 hours. Investigation, analysis and discussion of selected emerging problems, methods, concepts relevant to strategic marketing decision-making in dynamic markets and environments. Examines a wide variety of marketing topics. Prerequisite(s): MKTG 5150 or consent of department.
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  • MKTG 5620: Marketing in a Digital Age

    3.00 Credits
    University of North Texas

    5620. Marketing in a Digital Age. 3 hours. Marketing in a Digital Age is a course designed for graduate level students that address issues related to high technology marketing in the contemporary business environment. It is a gude to integrating electronic resources in the marketing process. The course will include the following broad topic areas : Electronic Commerce and Traditional Marketing, Electronic Marketing Resources, Implementing the E-Commerce Strategy, and Special Topics. Prerequisite(s) : Graduate standing.
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  • MKTG 5650: Salesforce Management

    3.00 Credits
    University of North Texas

    5650. Salesforce Management. 3 hours. The course surveys aspects of integrating the sales force with product development, manufacturing, order processing, account maintainence, and distribution. The goal of the course is to provide a framework for sales and brand managers to use for analyzing marketing decisions. The course consists of four modules : evaluating the sales force, integrating product marketing (brand and product management) with field sales and customer service, analyzing marketing opportunities from a sales force perspective, and sales force analysis. Prerequisite(s) : MKTG 5150.
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  • MKTG 5670: Strategic Retail Management

    3.00 Credits
    University of North Texas

    5670. Strategic Retail Management. 3 hours. Strategic Retail Management explores the principles and methods of managing chain and independent retail stores. The course requires the student to complete a project which includes all aspects of starting both brick and click retail operations. Prerequisite(s) : MKTG 5150.
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  • MKTG 5750: Services Marketing

    3.00 Credits
    University of North Texas

    5750. Services Marketing. 3 hours. Students are assumed to enter this course with basic knowledge of marketing terminology and concepts. The focus of the course is integration and application of these in services marketing contexts, with a particular focus on analysis and formulation of marketing strategy for service marketing organizations. Prerequisite(s) : MKTG 5150.
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  • MKTG 5760: New Service Development

    3.00 Credits
    University of North Texas

    5760. New Service Development. 3 hours. The objectives of this course are to examine some of the important issues in the development of new services and to develop the concepts, methods, and procedures by which marketing managers in the services industry can improve the quality of their decision-making with respect to the successful introduction of new offerings. Prerequisite(s) : MKTG 5150.
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