MKTG 5620 - Marketing in a Digital Age

Institution:

University of North Texas

Subject:

Marketing

Description:

5620. Marketing in a Digital Age. 3 hours. Marketing in a Digital Age is a course designed for graduate level students that address issues related to high technology marketing in the contemporary business environment. It is a gude to integrating electronic resources in the marketing process. The course will include the following broad topic areas : Electronic Commerce and Traditional Marketing, Electronic Marketing Resources, Implementing the E-Commerce Strategy, and Special Topics. Prerequisite(s) : Graduate standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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