MKTG 5400 - Product Planning and Brand Management

Institution:

University of North Texas

Subject:

Marketing

Description:

5400. Product Planning and Brand Management. 3 hours. This course concentrates on the issues related to product / brand management, an important marketing function, Topics covered will include integration of the function within the organization; portfolio management, environmental scanning, identification and creation of value (not just a product) to offer to customers; budgeting, planning and control issues. Within these broad groupings, some of the specific areas discussed will be research, data management and analyses for planning and decision making, decisions in the areas of product / service offering, pricing, promotions management (advertising, sales promotion, personal selling and publicity), distributions (all aspects of it), ethics, and global implications among others. Prerequisite(s) : MKTG 5150.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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