MKTG 5760 - New Service Development

Institution:

University of North Texas

Subject:

Marketing

Description:

5760. New Service Development. 3 hours. The objectives of this course are to examine some of the important issues in the development of new services and to develop the concepts, methods, and procedures by which marketing managers in the services industry can improve the quality of their decision-making with respect to the successful introduction of new offerings. Prerequisite(s) : MKTG 5150.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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