MKTG 5750 - Services Marketing

Institution:

University of North Texas

Subject:

Marketing

Description:

5750. Services Marketing. 3 hours. Students are assumed to enter this course with basic knowledge of marketing terminology and concepts. The focus of the course is integration and application of these in services marketing contexts, with a particular focus on analysis and formulation of marketing strategy for service marketing organizations. Prerequisite(s) : MKTG 5150.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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