MKTG 5450 - New Product Development

Institution:

University of North Texas

Subject:

Marketing

Description:

5450. New Product Development. 3 hours. This course concentrates on the issues related to new product development. It includes topics such as : the new product development process, identification and creation value (not just a product) to offer to customers; budgeting, planning and control issues. Within these broad groupings, some of the specific areas discussed will be research, data management and analyses for planning and decision making in the areas of new product / service offering, pricing, promotions management (advertising, sales promotion, personal selling and publicity), distribution (all aspects of it), ethics and global implications among others. Prerequisite(s) : MKTG 5150.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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