MKTG 5650 - Salesforce Management

Institution:

University of North Texas

Subject:

Marketing

Description:

5650. Salesforce Management. 3 hours. The course surveys aspects of integrating the sales force with product development, manufacturing, order processing, account maintainence, and distribution. The goal of the course is to provide a framework for sales and brand managers to use for analyzing marketing decisions. The course consists of four modules : evaluating the sales force, integrating product marketing (brand and product management) with field sales and customer service, analyzing marketing opportunities from a sales force perspective, and sales force analysis. Prerequisite(s) : MKTG 5150.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.