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MIN 393: Ministry Practicum:Advanced
1.00 - 4.00 Credits
Spring Hill College
Second semester of advanced Field Education experience (see MIN 392). Prerequisite: MIN 392
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MIN 395: Special Topics in Ministry
1.00 - 4.00 Credits
Spring Hill College
These workshops or seminars address particular, applied aspects of various areas in pastoral ministry. Workshops (single-session events) or seminars (multiple sessions) focus on particular issues related to ministry; one credit will require a minimum of 5 contact hours, along with readings and a paper.
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MKT 311: Marketing Principles
3.00 Credits
Spring Hill College
A basic study of principles and policy for marketing decisions concerning the distribution of goods and services in both the profit and not-for-profit sectors. Special attention is given to formulation of policies and strategies as they relate to products, price, promotion, and distribution channels within the internal and external environment of the business. Prerequisites: ECO 101 and 102, and ACC 201, or permission of instructor.
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MKT 331: Consumer Behavior
3.00 Credits
Spring Hill College
A study of the theory and research in the behavioral sciences which have direct application to marketing behavior. Prerequisite: MKT 311.
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MKT 340: International Marketing
3.00 Credits
Spring Hill College
An in-depth course designed to analyze the structure of global markets and how an organization can successfully operate in those markets. Recognizing opportunities and developing and implementing marketing strategies to take advantage of these opportunities are discussed. Additionally, the cultural environments in which these markets exist are considered. Case studies and projects complete the course. Prerequisites: MKT 311 and MGT 301. Division of Business 117
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MKT 355: Personal Selling
3.00 Credits
Spring Hill College
A study designed to prepare students for professional selling careers by examining the personal development, techniques and strategies, and interactions with prospective customers of professional salespersons. Prerequisite: MKT 311.
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MKT 358: Retail Management
3.00 Credits
Spring Hill College
An analysis of retailing functions including location, display, merchandise planning and control, promotional planning, and retail mix development. Prerequisite: MKT 311.
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MKT 358 - Retail Management
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MKT 422: Marketing Research
3.00 Credits
Spring Hill College
A study of the application of statistical and other research techniques to the solution of marketing problems. Prerequisites: MKT 311 and BUS 263.
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MKT 443: Promotional Strategy
3.00 Credits
Spring Hill College
Nature, scope, and contribution of advertising, personal selling, sales promotion, and publicity to the firm's problems of demand stimulation. Emphasis is placed on those principles and concepts that relate to the integration and organization of the promotional effort in achieving optimal allocation of the effort to facilitate movement of goods. Prerequisite: MKT 311.
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MKT 450: Marketing Management
3.00 Credits
Spring Hill College
Strategies and techniques in marketing management. As the senior integrating course within marketing, this course requires the student to apply material from throughout the marketing curriculum to contemporary marketing problems. Emphasis is on decision making in the areas of product, pricing, distribution, and promotional strategies. Prerequisites: At least two courses from among MGT 380, MKT 422, and MKT 443.
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