MKT 450 - Marketing Management

Institution:

Spring Hill College

Subject:

Description:

Strategies and techniques in marketing management. As the senior integrating course within marketing, this course requires the student to apply material from throughout the marketing curriculum to contemporary marketing problems. Emphasis is on decision making in the areas of product, pricing, distribution, and promotional strategies. Prerequisites: At least two courses from among MGT 380, MKT 422, and MKT 443.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.shc.edu

Phone Number:

(251) 380-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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