MKT 311 - Marketing Principles

Institution:

Spring Hill College

Subject:

Description:

A basic study of principles and policy for marketing decisions concerning the distribution of goods and services in both the profit and not-for-profit sectors. Special attention is given to formulation of policies and strategies as they relate to products, price, promotion, and distribution channels within the internal and external environment of the business. Prerequisites: ECO 101 and 102, and ACC 201, or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.shc.edu

Phone Number:

(251) 380-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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