MKT 443 - Promotional Strategy

Institution:

Spring Hill College

Subject:

Description:

Nature, scope, and contribution of advertising, personal selling, sales promotion, and publicity to the firm's problems of demand stimulation. Emphasis is placed on those principles and concepts that relate to the integration and organization of the promotional effort in achieving optimal allocation of the effort to facilitate movement of goods. Prerequisite: MKT 311.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.shc.edu

Phone Number:

(251) 380-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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