MKT 340 - International Marketing

Institution:

Spring Hill College

Subject:

Description:

An in-depth course designed to analyze the structure of global markets and how an organization can successfully operate in those markets. Recognizing opportunities and developing and implementing marketing strategies to take advantage of these opportunities are discussed. Additionally, the cultural environments in which these markets exist are considered. Case studies and projects complete the course. Prerequisites: MKT 311 and MGT 301. Division of Business 117

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.shc.edu

Phone Number:

(251) 380-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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