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Course Criteria
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3.00 Credits
Methods for arranging business combinations; merger, consolidation, acquisition of common stock and acquisition of assets. Methods of accounting for business combinations, purchase and pooling of interest. Specialized topics include partnership and branch accounting. Prerequisite: ACCT 201.
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3.00 Credits
Discussion of contemporary problems in accounting theory and practice drawn from articles, periodicals, and bulletins issued by the Accounting Principles Board and the Financial Accounting Standards Board. A review of current examination problems. Prerequisite: ACCT 416.
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3.00 Credits
Experiential Learning course focusing on group dynamics. Under the supervision of a faculty advisor, students will work on a company-specific project in the capacity of a smallgroup consulting team, collecting and analyzing data and information, considering alternative feasible solutions, and delivering team recommendations. Prerequisites: Approval by the department chair.
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3.00 Credits
An advanced elective course which permits the student to apply theoretical knowledge in a real world setting and gain supervised on-the-job experience. Term paper is required. Prerequisites: Approval of the department chair.
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3.00 Credits
An advanced elective course which permits the student to apply theoretical knowledge in a real world setting and gain supervised on-the-job experience. Term paper is required. Prerequisites: Approval of the department chair.
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3.00 Credits
This course provides a survey of modern advertising covering the major media: print, radio and television. Media are compared for their utility, impact and effectiveness as vehicles for advertising. Principles of good advertising copy and production are emphasized as are advertising ethics. Required of advertising majors.
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3.00 Credits
This course moves onto the study of planning, organizing and executing an advertising campaign, including such elements as research, market analysis, target market, consumer and trade strategy, budget, media strategy, promotion and evaluation. The creation of print and broadcast advertising is included, as is the role of the client in campaign planning. Required of advertising majors. Prerequisite: ADVG 101.
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3.00 Credits
This combination case study-project course translates target marketing into media plans for specific advertising projects. It deals with the nature of the respective media (television, radio, newspapers, magazines), trade practices in each area and case studies in successful use of each medium. Media strategies are treated at a complex level, integrating prior coursework and current information on media services. Required of advertising majors. Prerequisites: ADVG 101, MRKT 101.
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3.00 Credits
In this course, lectures and discussions cover the applications of professional design concepts, from original creative ideas to completed advertising material. Discussions cover a wide variety of artistic and practical uses of typography, photography, film, video, other visuals, layout, and storyboarding, in preparing print and electronic commercial messages for the page and screen. Assignments are oriented toward helping students to develop critical thinking and media skills, as they develop personal portfolios, as well as assimilating acquired concepts into other courses and the advanced agency media and experiences within the Advertising degree program- based on computer soft-ware. Required for all Advertising majors
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3.00 Credits
This course provides an introduction to computer-based technologies utilized by the advertising field. Students are initiated into electronic publishing and computer applications in typesetting, layout, graphics, printing, photography, and multimedia material. It includes a survey of the impact of digital systems on newspapers, book publishing, radio and audio recording, film, television and video, direct marketing, data base services, and research techniques. Lecture, discussion, and laboratory formats provide a thorough overview for understanding the sophisticated uses of software packages, to enhance productivity in subsequent coursework. Required for all Advertising majors. Prerequisite: ADVG 201.
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