ADVG 160 - Media Planning and Buying

Institution:

New York Institute of Technology

Subject:

Description:

This combination case study-project course translates target marketing into media plans for specific advertising projects. It deals with the nature of the respective media (television, radio, newspapers, magazines), trade practices in each area and case studies in successful use of each medium. Media strategies are treated at a complex level, integrating prior coursework and current information on media services. Required of advertising majors. Prerequisites: ADVG 101, MRKT 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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