ADVG 101 - Introduction to Advertising

Institution:

New York Institute of Technology

Subject:

Description:

This course provides a survey of modern advertising covering the major media: print, radio and television. Media are compared for their utility, impact and effectiveness as vehicles for advertising. Principles of good advertising copy and production are emphasized as are advertising ethics. Required of advertising majors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.