ADVG 201 - Advertising Design Concepts

Institution:

New York Institute of Technology

Subject:

Description:

In this course, lectures and discussions cover the applications of professional design concepts, from original creative ideas to completed advertising material. Discussions cover a wide variety of artistic and practical uses of typography, photography, film, video, other visuals, layout, and storyboarding, in preparing print and electronic commercial messages for the page and screen. Assignments are oriented toward helping students to develop critical thinking and media skills, as they develop personal portfolios, as well as assimilating acquired concepts into other courses and the advanced agency media and experiences within the Advertising degree program- based on computer soft-ware. Required for all Advertising majors

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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