ADVG 150 - Planning and Creating the Advertising Campaign

Institution:

New York Institute of Technology

Subject:

Description:

This course moves onto the study of planning, organizing and executing an advertising campaign, including such elements as research, market analysis, target market, consumer and trade strategy, budget, media strategy, promotion and evaluation. The creation of print and broadcast advertising is included, as is the role of the client in campaign planning. Required of advertising majors. Prerequisite: ADVG 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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