ADVG 210 - Computer Applications in Advertising

Institution:

New York Institute of Technology

Subject:

Description:

This course provides an introduction to computer-based technologies utilized by the advertising field. Students are initiated into electronic publishing and computer applications in typesetting, layout, graphics, printing, photography, and multimedia material. It includes a survey of the impact of digital systems on newspapers, book publishing, radio and audio recording, film, television and video, direct marketing, data base services, and research techniques. Lecture, discussion, and laboratory formats provide a thorough overview for understanding the sophisticated uses of software packages, to enhance productivity in subsequent coursework. Required for all Advertising majors. Prerequisite: ADVG 201.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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