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Course Criteria
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4.00 Credits
4 CREDIT HOURS Introduction to the nature and determinants of consumer behavior. Primary emphasis is placed on developing an understanding of psychological characteristics - such as needs and personality - which influence and shape consumer purchase decisions. Prerequisite: MKT220
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4.00 Credits
4 CREDIT HOURS This course provides students with an understanding of the principles and techniques necessary to sell a product, service, or idea. Students develop written and oral presentation skills through the development of marketing communication pieces, such as sales letters and sales presentations. Prerequisite: MKT220
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4.00 Credits
4 CREDIT HOURS This course provides the students with an understanding of how the marketing process for services is conducted. Students will learn how to develop a services marketing plan and utilize elements of the marketing for various types of services. Prerequisite: MKT220
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4.00 Credits
4 CREDIT HOURS Focuses on direct marketing as an applied branch of marketing. The emphasis of direct marketing is its information-driven marketing process managed by database technology, enabling marketers to develop, test, implement, and measure customized marketing programs and strategies. Extensive use of business statistics, regression, segmentation, and response analysis is employed throughout. Prerequisites: MKT220, MAT215, CIS120
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4.00 Credits
4 CREDIT HOURS Focuses on the role of the Internet in the company's total marketing program. Emphasis is placed on identifying and understanding the opportunities for Internet marketing, developing the company's Internet marketing strategy, and implementing and managing interactive marketing programs. Prerequisites: MKT220 and MKT231
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4.00 Credits
4 CREDIT HOURS Designed to acquaint the student with a total systems approach to the management of the activities involved in physically moving raw materials, in process inventory and finished goods inventory, from point of origin to point of use or consumption. The course will demonstrate how efficiently managed logistics can improve the marketing effort by establishing consistent and dependable customer service levels. Prerequisites: MKT220, ACC101
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4.00 Credits
4 CREDIT HOURS In-depth analysis of the nature of distribution channels and their management. Topics include channel behavior; channel design; selecting, motivating, and controlling channel members; types of retailers; retailer marketing decisions; the future of retailing; and whole-saling. Prerequisite: MKT220
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4.00 Credits
4 CREDIT HOURS Stresses the philosophical underpinnings of public relations practices, including the importance of management and planning, ethics and research, communication, and public opinion. Explores the practical communication application of the field, including the emergence of video and integration of public relations, marketing, and advertising into the study of communication cross-training. Prerequisite: MKT220
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4.00 Credits
4 CREDIT HOURS An in-depth review of the marketing research function in a contemporary business environment. The methods employed to collect, evaluate, and interpret marketing information in order to make more effective marketing decisions are discussed. Prerequisites: MKT220, MAT215
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4.00 Credits
4 CREDIT HOURS This course identifies the steps through which new products are developed: idea generation, concept development and testing, marketing strategy, business analysis, product development, market testing, and commercialization. Emphasis is placed on the activities through which cost estimates become budgets, prototypes become products, and sales plans become sales calls. Prerequisite: MKT390
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