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MKT 241: Consumer Behavior
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS Introduction to the nature and determinants of consumer behavior. Primary emphasis is placed on developing an understanding of psychological characteristics - such as needs and personality - which influence and shape consumer purchase decisions. Prerequisite: MKT220
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MKT 241 - Consumer Behavior
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MKT 246: Professional Selling
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS This course provides students with an understanding of the principles and techniques necessary to sell a product, service, or idea. Students develop written and oral presentation skills through the development of marketing communication pieces, such as sales letters and sales presentations. Prerequisite: MKT220
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MKT 246 - Professional Selling
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MKT 310: Services Marketing
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS This course provides the students with an understanding of how the marketing process for services is conducted. Students will learn how to develop a services marketing plan and utilize elements of the marketing for various types of services. Prerequisite: MKT220
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MKT 310 - Services Marketing
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MKT 320: Direct Marketing
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS Focuses on direct marketing as an applied branch of marketing. The emphasis of direct marketing is its information-driven marketing process managed by database technology, enabling marketers to develop, test, implement, and measure customized marketing programs and strategies. Extensive use of business statistics, regression, segmentation, and response analysis is employed throughout. Prerequisites: MKT220, MAT215, CIS120
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MKT 320 - Direct Marketing
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MKT 325: Internet Marketing
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS Focuses on the role of the Internet in the company's total marketing program. Emphasis is placed on identifying and understanding the opportunities for Internet marketing, developing the company's Internet marketing strategy, and implementing and managing interactive marketing programs. Prerequisites: MKT220 and MKT231
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MKT 325 - Internet Marketing
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MKT 330: Marketing Logistics
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS Designed to acquaint the student with a total systems approach to the management of the activities involved in physically moving raw materials, in process inventory and finished goods inventory, from point of origin to point of use or consumption. The course will demonstrate how efficiently managed logistics can improve the marketing effort by establishing consistent and dependable customer service levels. Prerequisites: MKT220, ACC101
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MKT 330 - Marketing Logistics
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MKT 335: Retail And Channel Management
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS In-depth analysis of the nature of distribution channels and their management. Topics include channel behavior; channel design; selecting, motivating, and controlling channel members; types of retailers; retailer marketing decisions; the future of retailing; and whole-saling. Prerequisite: MKT220
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MKT 335 - Retail And Channel Management
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MKT 351: Public Relations
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS Stresses the philosophical underpinnings of public relations practices, including the importance of management and planning, ethics and research, communication, and public opinion. Explores the practical communication application of the field, including the emergence of video and integration of public relations, marketing, and advertising into the study of communication cross-training. Prerequisite: MKT220
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MKT 351 - Public Relations
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MKT 390: Market Research
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS An in-depth review of the marketing research function in a contemporary business environment. The methods employed to collect, evaluate, and interpret marketing information in order to make more effective marketing decisions are discussed. Prerequisites: MKT220, MAT215
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MKT 390 - Market Research
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MKT 410: New Product Development
4.00 Credits
Berkeley College-New York
4 CREDIT HOURS This course identifies the steps through which new products are developed: idea generation, concept development and testing, marketing strategy, business analysis, product development, market testing, and commercialization. Emphasis is placed on the activities through which cost estimates become budgets, prototypes become products, and sales plans become sales calls. Prerequisite: MKT390
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MKT 410 - New Product Development
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