MKT 351 - Public Relations

Institution:

Berkeley College-New York

Subject:

Description:

4 CREDIT HOURS Stresses the philosophical underpinnings of public relations practices, including the importance of management and planning, ethics and research, communication, and public opinion. Explores the practical communication application of the field, including the emergence of video and integration of public relations, marketing, and advertising into the study of communication cross-training. Prerequisite: MKT220

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.BerkeleyCollege.edu

Phone Number:

(212) 986-4343

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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