MKT 325 - Internet Marketing

Institution:

Berkeley College-New York

Subject:

Description:

4 CREDIT HOURS Focuses on the role of the Internet in the company's total marketing program. Emphasis is placed on identifying and understanding the opportunities for Internet marketing, developing the company's Internet marketing strategy, and implementing and managing interactive marketing programs. Prerequisites: MKT220 and MKT231

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.BerkeleyCollege.edu

Phone Number:

(212) 986-4343

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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