MKT 320 - Direct Marketing

Institution:

Berkeley College-New York

Subject:

Description:

4 CREDIT HOURS Focuses on direct marketing as an applied branch of marketing. The emphasis of direct marketing is its information-driven marketing process managed by database technology, enabling marketers to develop, test, implement, and measure customized marketing programs and strategies. Extensive use of business statistics, regression, segmentation, and response analysis is employed throughout. Prerequisites: MKT220, MAT215, CIS120

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.BerkeleyCollege.edu

Phone Number:

(212) 986-4343

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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