MKT 410 - New Product Development

Institution:

Berkeley College-New York

Subject:

Description:

4 CREDIT HOURS This course identifies the steps through which new products are developed: idea generation, concept development and testing, marketing strategy, business analysis, product development, market testing, and commercialization. Emphasis is placed on the activities through which cost estimates become budgets, prototypes become products, and sales plans become sales calls. Prerequisite: MKT390

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.BerkeleyCollege.edu

Phone Number:

(212) 986-4343

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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