MKT 241 - Consumer Behavior

Institution:

Berkeley College-New York

Subject:

Description:

4 CREDIT HOURS Introduction to the nature and determinants of consumer behavior. Primary emphasis is placed on developing an understanding of psychological characteristics - such as needs and personality - which influence and shape consumer purchase decisions. Prerequisite: MKT220

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.BerkeleyCollege.edu

Phone Number:

(212) 986-4343

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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