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Course Criteria
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4.00 Credits
Accounting theory relative to branch accounting, accounting for business combinations (including leveraged buyouts), the purchase method of accounting (including push down accounting), pooling of interests method of accounting and consolidated financial statement preparation. Other relative topics are discussed and include the complete equity method (using both investment and non-investment adjustment procedures and partial equity method), consolidated statements of cash flow, parent ownership interest changes, and income tax implications. Prerequisite: ACC 313
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4.00 Credits
Accounting theory relative to translation of foreign currency transactions, translation of foreign financial statements, interim reporting, and SEC reporting. Other topics will include troubled debt restructuring, bankruptcy reorganizations, and liquidations, (statement of affairs); governmental accounting, accounting for non-profit organizations, partnership formation and operation, partnership changes in ownership, partnership liquidations, and estates and trusts. Prerequisite: ACC 422
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4.00 Credits
Students deal with the evolution of the international dimensions of accounting and the need for similarities and dissimilarities of accounting systems in the world economy. Prerequisite: ACC 313
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4.00 Credits
Orientation to the principles of advertising as they relate to marketing and business management practice in enterprise. Detailed study of the principal functioning groups of advertising professionals: advertisers/clients, advertising agencies, advertising media, and advertising suppliers of special services such as artists, photographers, talent, production suppliers, and research. A study of how each group is interdependent and how all four are vital parts of the "teamwork" process of commercial marketing communications. An understanding and appreciation of the roles of professionals in terms of strategies, tactics, execution, and results. Also how advertising relates to the public, our government, and consumers as well as business progress.
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4.00 Credits
Copywriting for printed and electronic media. Orientation to the developmental steps of creative thinking, strategy, and copywriting for ads, commercials, and promotion materials. An understanding of the use of target market focus groups to quantify communication effectiveness.
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4.00 Credits
Examination of the nature and importance and applications of the creative process, complemented by a series of exercises, discussions and exposure to a variety of stimuli organized and presented in such a way as to help each student maximize his/her creative abilities at work, at home, and in the community.
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4.00 Credits
To orient the student to the purpose and role of research in making conceptual and creative recommendations. Includes strategy, execution, primary and secondary research techniques, sampling, questionnaire design, survey, and reporting.
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4.00 Credits
Examination, update analysis, and overview of major advertising media available for contemporary paid marketing communications. Relationships to financially accountable budget planning and media mix to reach maximum communications objectives. In-depth study of newspapers, magazines, business/trade publications, outdoor and other out-of home media, direct mail/direct response media, yellow pages, television, cable-TV, radio, videos, theatre/screen advertising, point-of-purchase, specialty, and new "in-testing" experimental media. A practical knowledge course. Prerequisite: ADV 110
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1.00 - 5.00 Credits
The internship (an agreed upon number of hours of paid employment) is designed to provide the student with supervised on-the-job training. A contract between the college, student, and employer provides the groundwork. Objectives, evaluations, written log, and a study of the organization are designed to provide a realistic learning experience. Prerequisite: Faculty approval
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4.00 Credits
Review of historical and contemporary advertising and marketing communication campaigns. Analysis of consumer, business-to-business, national, and local campaigns (including volunteer, not-for-profit public service advertising). Students work in team groups to create and present a complete campaign supporting and coordinating all strategy, creative, media, and sales promotion aspects for final recommendation. Students on each team grade the work of their teammates within the group. This is the capstone course of Northwood's Advertising program preparatory to entering upper level NU Management and Marketing BBA degree work. A practical knowledge and hands-on course. Prerequisites: ADV 112, 210, 211
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