ADV 210 - Advertising Research

Institution:

Northwood University-Michigan

Subject:

Description:

To orient the student to the purpose and role of research in making conceptual and creative recommendations. Includes strategy, execution, primary and secondary research techniques, sampling, questionnaire design, survey, and reporting.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwood.edu

Phone Number:

(989) 837-4200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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