ADV 211 - Advertising Media

Institution:

Northwood University-Michigan

Subject:

Description:

Examination, update analysis, and overview of major advertising media available for contemporary paid marketing communications. Relationships to financially accountable budget planning and media mix to reach maximum communications objectives. In-depth study of newspapers, magazines, business/trade publications, outdoor and other out-of home media, direct mail/direct response media, yellow pages, television, cable-TV, radio, videos, theatre/screen advertising, point-of-purchase, specialty, and new "in-testing" experimental media. A practical knowledge course. Prerequisite: ADV 110

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwood.edu

Phone Number:

(989) 837-4200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.