ADV 111 - Copywriting/ Copy Research

Institution:

Northwood University-Michigan

Subject:

Description:

Copywriting for printed and electronic media. Orientation to the developmental steps of creative thinking, strategy, and copywriting for ads, commercials, and promotion materials. An understanding of the use of target market focus groups to quantify communication effectiveness.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwood.edu

Phone Number:

(989) 837-4200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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