ADV 312 - Advertising Campaigns

Institution:

Northwood University-Michigan

Subject:

Description:

Review of historical and contemporary advertising and marketing communication campaigns. Analysis of consumer, business-to-business, national, and local campaigns (including volunteer, not-for-profit public service advertising). Students work in team groups to create and present a complete campaign supporting and coordinating all strategy, creative, media, and sales promotion aspects for final recommendation. Students on each team grade the work of their teammates within the group. This is the capstone course of Northwood's Advertising program preparatory to entering upper level NU Management and Marketing BBA degree work. A practical knowledge and hands-on course. Prerequisites: ADV 112, 210, 211

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwood.edu

Phone Number:

(989) 837-4200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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