ADV 110 - Introduction to Advertising

Institution:

Northwood University-Michigan

Subject:

Description:

Orientation to the principles of advertising as they relate to marketing and business management practice in enterprise. Detailed study of the principal functioning groups of advertising professionals: advertisers/clients, advertising agencies, advertising media, and advertising suppliers of special services such as artists, photographers, talent, production suppliers, and research. A study of how each group is interdependent and how all four are vital parts of the "teamwork" process of commercial marketing communications. An understanding and appreciation of the roles of professionals in terms of strategies, tactics, execution, and results. Also how advertising relates to the public, our government, and consumers as well as business progress.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northwood.edu

Phone Number:

(989) 837-4200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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