|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
Analyzes issues involved in designing, managing and evaluating a business' channel of distribution. Topics covered include the theory, structures, types and design of channels, intermediaries and their functions in a channel, and channel dynamics and their management. Prereq.: MKTG 301.
-
3.00 Credits
Provides the student with an overview of the retailing industry and the key aspects involved in managing a retail operation. Topics covered include retail consumer behavior, trading-area analysis and retail site selection, the retail image, merchandising, and inventory planning and control, among others. Prereq.: MKTG 301.
-
3.00 Credits
Held in an interactive computer lab, the course gives students practical experience with software used by marketers. Students are exposed to a variety of applications such as desktop publishing, mapping software, spreadsheets, database managers, contact managers, web publishing, and graphic design. Prereq.: MKTG 301.
-
3.00 Credits
A study of marketing strategies practiced by both profit and non-profit organizations in the burgeoning service sector. Topics covered include the concept of a service-offering, strategies for service organizations, measurement of service quality, and the role and management of contact personnel. Prereqs.: MKTG 301.
-
3.00 Credits
Examines the marketing of goods and services to commercial enterprises, governments, and other organizations for use in the goods and services that they in turn produce or resell to their customers. Course will be taught primarily by the case-method. Prereqs.: MKTG 301.
-
3.00 Credits
Designed as an introduction to the varied topics in the sports marketing industry. Some of the topics covered include marketing and media, advertising and communications, athletic endorsements, promotions and special events, licensing and merchandising, and sponsor relations as they relate to team and individual sports at both the professional and amateur levels. Prereq.: MKTG 301.
-
3.00 Credits
Examines the impact of cultural and ethnic factors on consumer behavior and marketing strategies. Special emphasis is given to major ethnic groups, including their culture, demographics, psychographics, media usage, and decision making. Practical implications for marketing in a multi-cultural environment are discussed. Prereqs.: MKTG 301.
-
3.00 Credits
Coverage of the latest issues in marketing. The topics covered will be at the discretion of the instructor. Prereqs.: MKTG 301, and senior standing.
-
3.00 Credits
An in-depth examination of a topic in marketing of particular interest to the student. Projects may include a literature survey, a company case-study, a research project involving data-collection and analysis, or a survey of a particular industry. Prereqs.: MKTG 301, graduating status, and a marketing cumulative grade point average of at least 3.0, and permission of instructor.
-
3.00 Credits
This is a senior level capstone course in which students integrate and apply marketing knowledge and quantitative skills to solve marketing problems through case studies. Special emphasis is given to analysis of opportunities and competition and the development of successful marketing strategies and plans. Prereqs.: MKTG 301 and senior standing.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|