MKTG 350 - Channels of Distribution

Institution:

Howard University

Subject:

Description:

Analyzes issues involved in designing, managing and evaluating a business' channel of distribution. Topics covered include the theory, structures, types and design of channels, intermediaries and their functions in a channel, and channel dynamics and their management. Prereq.: MKTG 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.howard.edu

Phone Number:

(202) 806-6100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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