MKTG 370 - Services Marketing

Institution:

Howard University

Subject:

Description:

A study of marketing strategies practiced by both profit and non-profit organizations in the burgeoning service sector. Topics covered include the concept of a service-offering, strategies for service organizations, measurement of service quality, and the role and management of contact personnel. Prereqs.: MKTG 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.howard.edu

Phone Number:

(202) 806-6100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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