MKTG 380 - Sports Marketing

Institution:

Howard University

Subject:

Description:

Designed as an introduction to the varied topics in the sports marketing industry. Some of the topics covered include marketing and media, advertising and communications, athletic endorsements, promotions and special events, licensing and merchandising, and sponsor relations as they relate to team and individual sports at both the professional and amateur levels. Prereq.: MKTG 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.howard.edu

Phone Number:

(202) 806-6100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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